Apple is said to be considering a takeover bid for Jay Z’s music-streaming service, Tidal.
The company is reportedly exploring the idea of buying Tidal because of its strong ties to big artistes like Kanye West and Madonna.
Sources said that “exploratory talks” are taking place and may lead to a deal being done, according to The Wall Street Journal.
A Tidal spokesman has denied that it has discussed a deal with Apple.
Jay Z launched the service in March last year as a rival to Spotify.
It followed criticism of the amount the Swedish company pays acts in royalties.
Swedish technology company Aspiro, which used to own Tidal, was bought by the rapper for $56m (£42m).
Jay Z was joined at a launch event in New York by Kanye West, Alicia Keys and wife Beyonce, who all have stakes in the company.
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