Apple hiring fashion-focused store staff for Apple Watch launch, report says

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If Apple opened a luxury section in its Apple stores, would the workers’ shapeless blue T-shirts be replaced by dressy black blazers with an Apple logo on the chest?

The tech giant is hiring new fashion-focused staff for its brick and mortar stores, according to a report — and that could change the way the Apple store looks forever.

After the announcement of the Apple Watch, some wondered whether the gold version of Apple’s new wearable, expected to be upwards of $5,000, would prompt the company to create special, security-enhanced sections of its stores with special employees tasked with handling the pricey devices.

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