This Bra can tweet reminders to promote breast health

There is now a bra that tweets.

Before you question the need for such a thing, know that it’s not for sale. The Tweeting Bra, which was designed by OgilvyOne Athens, is actually part of Nestle Fitness’ campaign promoting breast cancer awareness.

Maria Bacodimou, a popular Greek TV presenter, will wear the high-tech brassiere for two weeks. Every time she unhooks it, the bra will tweet to her nearly 149,000 followers in Greek, reminding women (and men) to perform breast self-exams.

In addition to a video clip demonstrating the bra, the campaign’s website also includes more information about performing these self-exams, which should done once a month.

And the Tweeting Bra, naturally, has its own Twitter account.