Facebook has introduced a tool to enable users block personalised ads on its site, the company announced on Friday.
Personalised ads display advertising content based on the user’s behaviour on other sites, outside of Facebook. This is also called personalised retargeting.
Facebook introduced personalised ads on its site in 2014, but now it’s giving users a chance to turn it off on its site if they so wish.
According to Facebook’s Global Deputy Chief Privacy Officer, Stephen Deadman: “Today, we’re introducing an additional way for people to turn off this kind of advertising from the ad settings page right on Facebook.”
Before this new development, users could only turn off these ads through the Digital Advertising Alliance’s AdChoices program, or through settings on Android and iOS phones.
“We are continuing to roll out online interest-based advertising and will now begin including information from pages that use Facebook’s ‘Like’ button and similar social features, as we announced last year,” Deadman said.
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