Google spots new look, redesigns logo

2 Min Read
Google's new look

Google has redesigned the look of its site to give users accessing it from mobile devices and apps easier access.

In a post introducing the new changes to users on its blog, Google said “These days, people interact with Google products across many different platforms, apps and devices – sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop.”

The search engine company said it was introducing a new logo and identity family that reflects this reality and shows when the “Google magic” is working for users, even on the tiniest screens.

The firm’s blue, red, yellow and green logo has been tweaked to a new sans-serif typeface and its colours softened to make it easier for users to use it on apps and mobile devices.

“Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel.

“And today we’re changing things up once again,” the company wrote.

Users who visited the search engine’s homepage today were treated to a moving animation scene to explain the revamp.

In it, the old logo is wiped away by a hand and the new one drawn on in its place. The company said it made the alteration to keep up with the changing way in which people are accessing the internet – often logging on with their phones and tablets rather than a desktop computer.

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