She just can’t stop breaking records, and Adele has smashed yet another one. The 27-year-old star’s brand new music video for her new single Hello has been named the fastest ever to become ‘certified’ on streaming platform Vevo.
It has been seen over 100 million times in its first five days, easily surpassing the previous record-holder Miley Cyrus, who crossed the milestone with her video Wrecking Ball in six days in 2013.
Adele, who is making her hotly-anticipated comeback with her third studio album 25 after a four-year wait, released Hello on Friday October 23.
And in the first 24 hours of it landing online, it was viewed over 27 million times which was also a new record.
That huge figure allowed her to overtake the previous record-holder for views in 24 hours, Taylor Swift, whose Bad Blood had garnered 20.1 million the day it went viral.
The video for Hello is certainly theatrical: shot in a moody monotone, the clip for the epic new ballad sees the singer dealing with the heartbreak of a lost lover after several years.
And somewhat predictably, the epic new power ballad rocketed straight to the number one spot on the charts.
The catchy tune sold 165,00 copies in just three days and, according to the Official Charts Company, Hello had been downloaded roughly 156,000 times in that time period.
After its worldwide premiere on The Radio 1 Breakfast Show with Nick Grimshaw, the new single topped the iTunes singles chart in 102 countries.
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