Arsenal has increased its portfolio of Africa-focused commercial partners after agreeing a three-year deal with Nigeria’s Sterling Bank.
The agreement represents the English Premier League club’s first partnership with a financial institution in Nigeria and will see the bank issue co-branded debit cards in the country. The card will offer a range of club-related benefits and incentives to Sterling Bank’s customers and Arsenal fans in Nigeria such as official merchandise and tickets to see the team in action at Emirates Stadium in London. In addition, Arsenal Soccer School coaches will undertake a youth coaching clinic on behalf of Sterling Bank in Nigeria. In May, Arsenal Arsenal agreed a three-year partnership with Nairobi-headquartered Imperial Bank to issue co-branded debit cards throughout Kenya and Uganda.
Vinai Venkatesham, head of global partnerships at Arsenal, said: “We are delighted to be partnering with Sterling Bank who are a highly respected financial establishment, to offer Arsenal branded debit cards to our millions of fans in Nigeria. We look forward to building a strong and successful relationship in the years to come.”
Abubakar Suleiman, chief financial officer of Sterling Bank, added: “We recognise our customer’s uniqueness and we develop tailor-made solutions that connect with their deepest passion and drive.”
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