Star Wars: The Force Awakens is projected to be a huge money maker for Disney/Lucas Arts.
The latest edition of the franchise took $500 million at the box office in the opening weekend.
However the real cash cow is the merchandise which is expected to fetch $3 billion before the end of the year and an additional $2 billion over 2016.
Movie lovers across the globe are hailing the latest installation in the George Lucas franchise.
According to Forbes
Analysts predict Star Wars merch will generate some $3 billion in sales in 2015, and $5 billion over the next 12 months. Disney kicked up its marketing to a higher level Sept. 4 with Force Friday, an engineered shopping day pegged to the launch of a new line of Star Wars toys. It produced holiday-esque sales that bettered Amazon’s Prime Day and neared Black Friday levels, even without any deals, according to Adobe. There were 15 million visits to websites selling Star Wars products between September and November, Adobe says.
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