Darey Art Alade Reveals How He and His Wife Run a Successful Business Together

Nigerian singer, Darey Art Alade has spoken on how he and his wife, Deola, run Livespot, a Lagos-based intergrated Communications firm.

Speaking in an interview with Premium Times, the couple who have now been together for 11 years stated that they do not run the business as husband and wife but rather as business partners.

“The thing is when we are working we are not husband and wife.” Darey started

“She is my CEO, so when we are working because we have strong human resources policies in place, if I do anyhow I will see anyhow.

“But seriously speaking, it’s actually fun, working together. We make it fun not just between ourselves but together. The tongue and teeth don’t get along sometimes so it’s only natural that we disagree sometimes but we make sure that we keep our eyes on the ball.”

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Deola on her part said: “I think we value our friendship and respect as well. You know because we are best friends first and foremost we respect each other in and outside the office.”

Darey was asked if his dedication to Livespot could adversely affect his music career to which he responded: “To answer the question of music, what I do or who I am is reflected in the works that we all do here at Livespot. So, from campaigns to events, to creating jingles or campaign music for different brands, to sometimes performing at certain events or hosting events, all are related to what I do as a musician.”

The Premium Times interviewer also asked how involved Deola is with the music side of his busines to which Darey responded: “Deola has always been involved in my music and career as far back as when I was producing my old music, planning campaigns, even up to the writing of the music.

“Once I sound it off her first and she likes it I am fine. When I return from the studio, the first person I play my music to is my wife. She is my first consumer at home.

“Sometimes when she is not around and our son walks into me creating music and doesn’t react, I don’t even bother myself. There is just no need because at that point I just know that I have not tried.

“I have to go back to making the song better. So, we have always unconsciously cultivated that level of involvement in each other’s business.”