Ericsson lists 10 hot consumer trends

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Mobile phone company, Ericsson, on Thursday listed 10 mobile phone consumer expectations in the next five years.

The News Agency of Nigeria (NAN) reports that the organisation tagged the expectations “10 Hot Consumer Trends for 2018”.

The company’s Country Manager, Mr Olivier Vandermoten, said at the event in Lagos that the trends were discovered from surveys.

Vandermoten said that while some of the expectations would be met, others might not, due to unrealistic values.

According to Vandermoten, the expectations include body interface with digital technology.

He said that more people would want interactions with technology with the aid of body language.

“The first trend  is that two out of  three persons think the use of technology will impact more through gestures and thereby make voice assistants to operate on human terms,” he said.

The official said that the second trend had to do with  augmented hearing.

“It is an expectation that explains the consumer need for a wireless earphone that can translate languages in real time.

“Sixty-three per cent of consumers will like earphones that translate languages in real time, while 52 per cent want to block out a family member’s snoring.

“The third survey on “Eternal Newbies” shows that 30 per cent of  new technologies makes it hard to keep stories up to date since there are too many information to contend with,” he said.

Vandermoten said that other survey included those on social networking, uncanny communications, intelligent ads, robotic expressions, photo room, street in the air and long-lasting batteries.

According to him, “the fourth trend is that 42 per cent of consumers believe companies will use artificial intelligence to produce persuasive advertising.

“Fifth survey talks about the use of a more social media broadcasting against the traditional method of transmitting news content.

“The sixth trend is consumers want uncanny communications of the technology provider, which means more simplified technology languages,” he said.

Vandermoten said that “one out of five students and working class people believed that robots would replace them in their jobs, while 40 per cent wanted more robotic contributions.

“The eighth survey showed that consumers will prefer their photos in a room to relieve a virtual memory, bringing back old timeline.

“The ninth survey says consumers want solution to chaotic traffic congestion with preference to drones and flying cars,” the official said.

He said that the tenth trend was that more than 80 per  cent believed that in five years, there would have been long-lasting batteries to put an end to charging concerns.

According to Vandermoten, all the consumer expectations  can be met through the use of 5G network and political will from all parties concerned to bring them to reality. (NAN)

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