An organisation, Bintalya First Foundation, on Thursday in Kaduna graduated 400 market men and women it trained on digital marketing.
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News Agency of Nigeria (NAN) reports that beneficiaries of the training were drawn from various market unions in Kaduna central market.
The founder and Chief Executive Officer of the foundation, Hajiya Binta Hamidu-Haruna, said that gesture was to enable the traders key into digital marketing to boost their businesses.
“We rendered this training to the market community in central market for them to be advanced in using technology, having observed that they have been left behind in present days of digital marketing.
“Our market people in central market here in Kaduna are still practicing the old ways of marketing, we needed to teach and train them on the new methods of buying and selling their good online to reduce costs and losses.”
Hamidu-Haruna also said that the foundation was poised to use technology in changing business processes, to achieve measurable improvements, efficiency and effectiveness.
“We also sponsor and train marketers and business owners on social media marketing skills to improve their business outreach and equip children with ICT knowledge from the very young age”, she said.
In his remarks, the Chairman of Kaduna central market union, Alhaji Ibrahim Shehu-Daudawa, thanked the foundation for the training, which was meant to boost their businesses and contribute more significantly to the economic development of Kaduna State and the nation at large.
He urged the beneficiaries to effectively make use of the knowledge they acquired in running their businesses.
One of those trained, Hafsat Sani, said she had learnt a lot and would apply the knowledge to minimize the cost of running her business.
“I can now make online purchases from genuine platforms without necessarily wasting a lot of money on transportation and accommodation, the goods would be brought to my shop with ease and at less cost,” she said.
Another beneficiary, Ikenna Samuel, said that the training would help him maintain good customer relation and advertise his business using the social media.
NAN reports that the CEO of the foundation was conferred with the traditional title of ‘Garkuwan Matan Kasuwa’ by the District Head of Doka, Alhaji Balarabe Sidi-Yero.
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