Mobile and social game publisher Gameloft has opened a new trade office in Nigeria that will allow the company to expand its reach in an emerging market that already includes 367 million users.
Africa is the most dynamic region in terms of mobile telephony, which today has made it the third-largest global market in terms of mobile subscribers.
Gameloft, a major player on mobile thanks to franchises such as Asphalt and Modern Combat, has had a presence in South Africa since 2012, and has seen its revenue in that area increase substantially.
The publisher is already working with a number of African mobile operators such as MTN, Orange, Ooredoo, Etisalat and Vodafone to gain ground across the continent.
“The opening of a new trade office in Africa will allow us to take advantage of the considerable potential of a market that already includes more than 367 million users,” noted Vincent Brezillon, Gameloft’s Sales Director Africa. “The success that we’ve experienced since the opening of our Johannesburg office, and surging sales in Africa over the last two years, completely justify the opening of a subsidiary in Nigeria, which is Africa’s strongest economy. In addition, this presence will facilitate interactions with our current and future local partners.”