How to Grow Your Business Using Social Syndication
I know the word “Syndication” sounds a little too complicated, but it basically means to “Connect” or “Synchronize”
Syndication in business is a temporary or permanent alliance of businesses that joins together to manage a large transaction which would primarily be difficult to manage individually.
In this context, we are going to be looking at Syndication from the digital media (Social media, websites, emails etc.) point of view.
We will be concentrating on SOCIAL SYNDICATION. When it comes to our business, which ever kind it may be, synchronization plays a major role in the overall performance of your business. Social syndication is a way to get your content viewed by as many relevant eyes as possible.
Social syndication makes your business: Easy to consume, easy to share, Enjoyed by thought leaders and it will always lead back to your services or products being purchased.
Benefits of Social Syndication
- Increase efficiency and reduce costs associated with social media marketing
- Provide fresh, relevant content to enhance your social media presence
- Improve lead generation
- Tap into new customer communities you haven’t yet reached
- Get more people to click on your “Call to Action” buttons
As social media evolves and as other tools are developed, syndication continues to change. The point of linking all your platforms together is to keep customers in your COMMUNITY. When this happens, you automatically create a SOCIAL LOOP for your business.
Now having a social loop is what eventually leads to continuous sales and business growth. Imagine having worked a lot to create great content. You posted it on your blog, on your social media accounts, and ensured it’s optimized for search engines. But the views and subscribers aren’t where you’d like them to be.
If it’s any consolation, know that getting traffic is actually a common problem for most marketers. And while there are many ways to get those numbers up, social syndication stands out because it’s really cost-effective and helps you boost brand awareness.
How Does Syndication Work?
Imagine if you have an instagram, Facebook, YouTube and website where you are constantly pouring content into to create awareness about your business and boost sales. But your views are low. You may have a thousand views on YouTube but you are struggling with only 100 views on instagram, this is where syndication comes in.
Half the time, our customers on instagram have no idea we have a website or we have other platforms. They go through our instagram content for a while and only a few follow our pages. Many, if not all of our followers on one platform hardly follow us on other platforms and this reduces our profit and business growth.
Syncing all your platforms one way or another keeps your customers in your SOCIAL LOOP, thereby retaining loyal customers and boosting sales. And it also keeps your business on their mind even when they are not on a particular platform.
Later is an amazing platform that allows you to link your website to your instagram posts specifically. It also helps you schedule posts ahead of time and just generally makes your work easier.
Another simple example is Email listing. Although the conversation about email listing is very wide, for this discussion we will be discussing how to apply it to syndication.
Email marketing has one of the highest returns on investment of any marketing tactic. It’s also top-rated for retaining customers, and nurturing people from leads into customers. In other words, it works for every phase of the customer lifecycle: Prospecting, Lead Nurturing, and Retention.
It costs almost nothing, and is often completely free. When customers visit your website for the first time, telling them to sign up is an easy way to get their email address. With this, you can send them emails of pop up sales or discount codes that they can use to shop on your other platforms (IG, Website etc.). You can also send them frequent reminders to check your other business platforms with links that immediately redirect them to these platforms. This way, you gain LOYAL customers who will always have your business in mind.