How to become a digital marketer

Today, digital marketing is the only way for a business to maintain a relationship with its customer base and effectively promote its products. Now, you can find a lot of digital marketing courses in Nigeria. But how do you determine which one is best? Experts from the international educational platform Lectera suggest starting with a certain area of digital marketing that you like.

Directions in digital marketing: Which one to choose?

Here are the key marketing directions Lectera experts identify:

1. Email marketing

You are introduced to the brand through emails, they offer to tell you more about their product, they give you a promo code for a discount, and encourage you to go to the store’s website and buy something. This is the main task of this type of digital marketing, and you can easily master it online.

2. Social media marketing (SMM)

Almost everyone has social media these days, even companies. Posts about their team, checklists and guides, stock availability, and various promotions – all of this is SMM.

3. Search engine optimization (SEO)

If you enter the same keywords into a search engine several times, you will see that the same websites keep coming up in the top results. This means that these sites are most relevant to your search request. They are likely to offer high-quality and unique content that is easy for users to navigate.

4. Content marketing

This is the most versatile type of marketing. You create useful, high-quality, and engaging materials. They can be Facebook posts, blog articles, YouTube videos, or Instagram shorts.

5. Online advertising

Targeting, contextual advertising, banner advertising – all of these are paid ways to promote a company’s goods on different websites. These ads are highly customizable, so they often outperform other types of marketing in terms of driving traffic.

In addition to these areas, there is also influencer marketing. This involves collaborating with famous media personalities, as well as mobile app marketing, CRO, and others.

Where to study to become a digital marketer

There are several ways to build a successful career in digital marketing:

• Self-education. YouTube is full of tutorials! It’s free and convenient, however the material is not structured and can be inconsistent. In addition, the quality can not be guaranteed.
• Classical education. Many universities and colleges offer full or shortened degree programs. The main plus is that they help you search for employment, but there are some disadvantages. First, such training is difficult to combine with work or family. Second, the knowledge that the university provides quickly becomes outdated. It’s also expensive and takes several years to complete.
• Online learning. The best option in terms of a balance between advantages and disadvantages. Especially if you are taking digital marketing courses at Lectera, where digital marketing is mastered in only a few weeks. In addition, you study only when it’s comfortable for you. The emphasis here is on practice – no superfluous theory, only tools and actual techniques. The only negative is that most of the courses are not free. But it’s certainly cheaper than a classical education.

Remember that the main thing in any training is motivation. If you know for sure that you want to build a career in a particular area, then nothing can stop you! Especially if the experts at Lectera help you.