Kim Kardashian West has ventured into the business of mask production.
The reality TV star’s shapewear line, SKIMS, is now producing seamless face masks in a bid to sell and donate towards charitable cause. They come in five colors: clay, sand, sienna, cocoa and onyx.
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Kim’s brand is also making a donation of 10,000 masks to charities, including Baby2Baby, Good+Foundation, L.A. Food Bank and the National Domestic Workers Alliance. This is in addition to a $1 million donation made to those charity organizations in March.
Kim Kardashian West, 39, established SKIMS last year after spending years of cutting up her shapewear and dying it. The mother of four said in a recent interview that she thought of her two daughters when creating the line.
“If I couldn’t find shapewear that was my skin tone, what is my daughter going to find when she grows up and needs shapewear?” she said.
“So I wanted to make a variety of a shade range that I didn’t feel like was out there in the marketplace, and I’ve always worn shapewear so I just wanted to modernize it and make it a little more comfortable and more durable,” she added, noting she “put so much into it.”
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