Italian supercar maker Lamborghini announced on Tuesday that it will launch a fully-electric car by 2030.
CEO Stephan Winkelmann said in an announcement that by 2024, the company will offer a plug-in hybrid version of each model in its lineup.
The Sant’Agata Bolognese-based company plans to spend about $1.8 billion toward that effort over the next four years, Winkelmann said the largest investment in Lamborghini’s history.
“Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory,” Winkelmann said in a press release.
“Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”
Lamborghini’s roadmap will comprise of three phases, of which the first phase includes celebrating its combustion engine vehicles with two new cars in the V12 model line-up to be announced this year.
The second phase would see the company launch its first hybrid series production car by 2023, and electrify its entire range of vehicles by 2024. The company will also reduce its CO2 emissions by 50 per cent by the beginning of 2025. The third and final phase includes dedicating the second part of the decade to full-electric vehicles, with the vision of a fourth model in the future.