Telecommunications giant MTN Nigeria is facing backlash over a recent statement addressing its 200% price increase on the 15G digital bundle plan.
DAILY POST reports that customers expressed outrage after MTN announced the price hike without prior notice. In response, MTN issued an informal apology, which many Nigerians have criticized for its unprofessional tone.
The statement read:
“To our 15G digital bundle lovers, You dey vex. We know. We know how upsetting it must have been to suddenly wake up to a 200% increase on your favourite digital bundle. We could share several reasons, and provide explanations, but omo, all that one na story. We don cast. We get it and admit it. Let’s just say na mistake. In this love season, don’t stay angry with us. Please forgive and forget. You matter die and we will never stop showing you how much. Let’s continue our relationship. Thank you for your understanding. Yours Truly, MTN Nigeria.”
The statement, which attempted a relatable, street-style communication, has instead sparked criticism, with many Nigerians accusing the company of trivializing a serious issue.
Social media reactions have been swift, with some users questioning MTN’s professionalism and others demanding a proper corporate response with explanations for the price increase.
MTN is yet to issue a follow-up statement regarding the backlash.