Popular movie streaming platform, Netflix has issued a public apology after facing serious backlash over their inappropriate marketing poster.
The streaming service recently began advertising upcoming original film ‘Cuties’, directed by French filmmaker Maïmouna Doucouré.
The movie trailer shows 11 yr old girls acting as prostitutes and strippers, twerking, and dressing semi-nude to find liberation from their religion and family through sex.
The trailer attracted outrage as people condemned Netflix for its sexualisation of little girls in an age where there is a global effort against the menace of rape and sexual violence against women in the larger society.
Many people said Netflix was promoting immorality and promiscuity to young girls while portraying African and Islamic culture in a bad light.
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They also accused Netflix and Hollywood in General of blurring the lines between childhood and adulthood with the continued production of movies that sexualise vulnerable groups in the larger society.
Following the backlash, Netflix has tendered a public apology on twitter.
They said: “We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.”
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