Photo: H&M Goes Rogue, Calls Black Boy “Monkey” In New Campaign Ad

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Popular fashion retailer, H&M has come under intense fire especially from the black community worldwide after its website recently featured a young Black boy modeling a green sweatshirt with the phrase “Coolest Monkey In The Jungle” printed on the front.

Many commentators who felt offended by the photo described it as “offensive”, “insensitive”, “unacceptable”, “tone deaf” and “racist”, with some black folks even calling for a boycott of H&M’s products.

Grammy Award-winning singer, The Weeknd said he was “deeply offended” by the message and would cut all ties with the company.

According to ABC Online, The Canadian singer had been working with the Swedish brand as a collaborator on his XO clothing label and had previously performed at the retailer’s fashion shows.

The company has since apologised though, telling The Independent UK: “We apologise to anyone this may have offended”.


John is a University of Lagos-trained journalist. His views are always the end products of a deliberate search for information and knowledge. He has read almost every novel written by Chinua Achebe, Jeffrey Archer and Dan Brown. He is an expert Scrabble and draughts player who is also excellent at swimming. If you know the capitals of 45 African countries by heart, then you are exactly like him.

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