Hugh Hefner, the founder of Playboy magazine has died, the magazine said Wednesday. He was 91.
Hefner died at home, surrounded by loved ones, according to a press release from Playboy. The magazine said he died from natural causes.
In an interview with CBS Sunday Morning in 2010, Hefner told Bill Whitaker that he took “some pride” that the magazine had been at the forefront of the sexual revolution.
“We are here to ignite the flame that became the sexual revolution,”
His son, Cooper Hefner, credited his father as living an “exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.”
“He defined a lifestyle and ethos that lies at the heart of the Playboy brand, one of the most recognizable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises,” Cooper Hefner said.