Serie A has picked France’s Lazard to weigh the private equity bids for its broadcast rights business, two sources close to the matter said, as Italy’s top-flight soccer league looks at ways to weather the financial storm triggered by the novel coronavirus.
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The league has received a series of bids from private equity investors- including CVC Capital Partners, Bain Capital and Advent- interested in buying a stake in a new company holding Serie A’s broadcast rights.
Lazard did not immediately respond to a request for a comment.
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