Serie A Selects France’s Lazard As Adviser To Weigh Private Equity Bids- Sources

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Serie A has picked France’s Lazard to weigh the private equity bids for its broadcast rights business, two sources close to the matter said, as Italy’s top-flight soccer league looks at ways to weather the financial storm triggered by the novel coronavirus.

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The league has received a series of bids from private equity investors- including CVC Capital Partners, Bain Capital and Advent- interested in buying a stake in a new company holding Serie A’s broadcast rights.

Lazard did not immediately respond to a request for a comment.

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