Intel is developing a device which will enable shoppers to try on clothes virtually.
A prototype of the ‘Magic Mirror’ was unveiled at the Intel Future Showcase event in Central London Thursday night and hopes to revolutionize shopping by enabling users to create a computer-generated representation of how clothes would look on them.
Avatars with the user’s pre-set measurements appear on a computer screen and move while they stand in front of a camera.
Shoppers are then able to browse through garments and find clothes which not only fit but also complement their skin tone.
Developers believe that the device will enable shoppers to get a better perception of what they look like in their desired items and help reduce the number of returns to online retailers.
“This is likely to save money for both consumers and retailers. It should mean fewer products are shipped to customers and then returned.
“Retailers will be able to manage their inventory better, while it could save on trips to the post office when items don’t fit,” a spokesman for Intel said.