Sterling Bank on Friday, announced the launch of the Sterling Diaspora Services for Nigerians based outside the country.
The bank’s Group Head, Strategy and Communications, Mr Shina Atilola said in a statement in Lagos that Nigerians living abroad with local and direct ties in the country would be encouraged to embrace the services.
The statement said: “We will also ensure that businesses owned by Nigerians and associations abroad make use of the services’’.
He disclosed that the bank was in discussions with various Nigerian communities abroad for business collaboration in the area of customer acquisition, management and retention.
“It will be recalled that the World Bank recently put the estimate of Nigerians in the Diaspora at 20 million who remitted an estimated 21 billion dollars in 2015.
“This provides a platform for proactive financial institutions like Sterling Bank to tap into the business opportunity available outside the country.
“This will give millions of Nigerians abroad access to the services through online and electronic channels,’’ it said.
According to him, the bank has built its retail banking strategies around people, processes, products and technology with strong
emphasis on differentiation.
It added that the move was to enable it navigate the current changing tides of retail banking and in the process turn its customers to advocates. (NAN)
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