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Baba Ijebu

Buhari hails Baba Ijebu at 85

President Muhammadu Buhari has congratulated businessman, Chief Adebutu Kessington on his 85th birthday.The president’s congratulatory message was conveyed in a statement signed by his Senior Special Assistant on Media and Publicity,…

Lagos State Demolishes Baba Ijebu’s House

The Lagos State Government, yesterday, demolished a four storey-building owned by the founder of the popular Premier Lotto, popularly known as “Baba Ijebu,” Sir Kensington Adebutu,According to reports, the demolition is in order to…

The mystery of Baba Ijebu

One of the strongest homegrown brand is Premier Lotto otherwise called Baba Ijebu in  local parlance. But this brand, as strong and popular as it is, has defied all the conventional rules of marketing and communications, which modern…