You may not believe it, but Xiaomi is the fifth biggest smartphone maker in the world, with market capitalisation of over $45 billion.
However, the Chinese smartphone maker is seeking to extend its frontiers into new markets and Africa is the preferred choice.
To this end, the company has concluded plans to market two of its smartphones in Africa through a distribution partner.
The Redmi 2 and the Mi 4 are expected to be marketed in Nigeria, South Africa and Kenya through the Mobile in Africa group.
This is the first time that the company won’t be selling its phones directly to consumers, instead the MIA Group will handle sales, marketing and customer support.
Global Strategy Director at Xiaomi, Raymond Tian said: “We see Africa as the next frontier for smartphone growth.
“And we are excited to be partnering with MIA Group to offer consumers in these three countries our high-quality smartphones at amazing prices.”
Source: CNET
Leave a Reply