Bumbu is back with an all-new video starring their new spokesman DJ Khaled.
The video sees DJ Khaled in a private yoga session with an instructor encouraging him to be the G.O.A.T., or “The Greatest of All Time.” As she prompts Khaled to “bring out the inner G.O.A.T.,” live goats fill the studio – one even posing atop Khaled’s shoulders! As funny as it looks, this “goat yoga” practice has become an increasingly popular trend in recent years.
Bumbu has been embracing goats as a tie-in with their tagline “The Greatest of All Time,” so goat yoga was the perfect marriage of their campaign with DJ Khaled’s permanent positivity.
DJ Khaled’s yoga mantra, “I am always progressing, I am always becoming,” means there’s always room for growth and development. “Always strive to be the G.O.A.T. in everything you do,” says Khaled. “Be the G.O.A.T. friend, the G.O.A.T. business partner, the G.O.A.T. team member, the G.O.A.T. to your significant other.”
Khaled’s Bumbu spot comes on the heels of the brand’s first G.O.A.T. video, starring Lil Wayne. It’s nice to know DJ Khaled and Lil Wayne share a love of both Bumbu and–of course–being the G.O.A.T.!
Click HERE to watch DJ Khaled doing goat yoga!