Gamma., a forward-thinking multimedia company dedicated to serving artists’ needs, has taken a significant step towards expanding its African presence. The company has announced the addition of two influential figures to its executive team in Africa, signaling a commitment to fostering the region’s music industry.
The strategic appointments involve the legendary Nigerian songwriter and recording artiste, Larry Gaaga, who will assume the role of Vice President/General Manager of Africa. This move defies the conventional approach of establishing African operations solely in South Africa, with gamma. recognizing Nigeria’s pivotal role as a global music export powerhouse.
Larry Gaaga’s impressive track record includes his role as the Vice President of Def Jam Africa, where he led the label’s A&R division. In his new capacity, Gaaga will take the reins of gamma.’s operations across the entire African continent. His deep insights, visionary leadership, and intimate knowledge of the local music landscape position him to drive gamma.’s growth, development, and success throughout the region.
Co-founder and CEO of gamma., Larry Jackson, expressed enthusiasm about Gaaga’s appointment, citing his extensive experience and passion for nurturing talent as valuable assets. Jackson emphasized that Gaaga’s contributions would enhance the company’s market presence and propel its global growth trajectory.
Gaaga’s primary focus in his new role will be to provide strategic direction that leads to long-term success. This includes driving revenue growth and expanding market reach across Africa. Gaaga’s visionary leadership will also play a pivotal role in developing and promoting local talent, fostering their success on both domestic and global platforms through strategic collaborations and partnerships.
Naomi Campbell, a renowned global figure in the entertainment industry and Special Advisor to gamma., played an instrumental role in forging the partnership between Gaaga and the company. Campbell lauded Gaaga’s appointment as a testament to the ethos of artistic empowerment and celebrated his visionary talents being channeled through the artiste-first platform.
In response to his new role, Larry Gaaga expressed his honor and excitement, emphasizing the unique opportunity it presents to contribute to the growth of Africa’s entertainment industry. He highlighted his commitment to promoting local talent and showcasing the immense creativity and diversity of African artistes to the world.
Gamma. operates from its headquarters in Los Angeles, with branches in New York, London, Miami, Nashville, Lagos, and Dubai. The addition of Larry Gaaga to its executive team underlines the company’s ambition to elevate African artists and foster a thriving creative ecosystem on the continent.
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