Nike Inc is reportedly suing the New York-based company that produced Lil Nas X “Satan Shoes” which contains a drop of human blood.
In a lawsuit filed Monday, Nike accuses MSCHF Product Studio, Inc. of trademark infringement over the designer’s 666 pairs of modified Nike sneakers.
In its complaint, Nike (NKE) asked the court to order MSCHF to “permanently stop” fulfilling orders for the “unauthorized” Lil Nas X Satan Shoes. The lawsuit notes that social media users have threatened to boycott Nike over the controversial shoes.
Nike, in its lawsuit filed in federal court in New York, said the shoes were produced “without Nike’s approval and authorisation,” and the company was “in no way connected with this project.”
“There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorised or approved this product,” the lawsuit said.
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Nike has issued statements to multiple media outlets, including CNN, clarifying it does “not have a relationship with Lil Nas or MSCHF” and that “Nike did not design or release these shoes and we do not endorse them.”
The shoes are customised Nike Air Max 97 sneakers that contain red ink and “one drop of human blood” in the sole, according to a website describing the 666 pairs of limited-edition shoes. The back of one shoe says “MSCHF” and the other says “Lil Nas X.”
Several media outlets reported that the shoes sold out in less than one minute at a cost of $1,018 per pair.
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