Nollywood Legend Pete Edochie Becomes Brand Ambassador for Rowe Motor Oil

Veteran Nollywood actor Pete Edochie was officially unveiled as the brand ambassador for Rowe Motor Oil, a premium German oil distributed in Nigeria by 9th Integrated Energy Solutions Ltd. The endorsement deal, sealed by the Managing Director of the company, Mr. Okechukwu Benjamin, is set to last for two years, with the possibility of renewal in 2026.

Addressing the gathering, Mr. Benjamin emphasized that Pete Edochie was chosen as the brand ambassador due to his esteemed class and impeccable character, both within Africa and on the global stage. He highlighted Edochie’s reputation as a reputable movie star and expressed confidence that the collaboration would further enhance the image of Rowe Oil in the Nigerian market.

“Chief Pete Edochie embodies the values we hold dear as a company. His international recognition and respect make him the perfect ambassador for our premium oil,” Benjamin stated. He explained that 9th Integrated Energy Solutions Ltd, a German company, had brought Rowe oil into Africa and held the franchise for the continent.

In his reaction, Pete Edochie expressed gratitude for being chosen as the face of Rowe Oil Nigeria. He acknowledged that companies often endorsed him as their brand ambassador due to his reputation and impeccable character.

“I am glad to be here and to be made the ambassador of Rowe Oil, and I am staking my reputation on the quality of this product,” Edochie affirmed. Popularly known as “Okonkwo and Ebubedike” by his fans, the veteran actor shared insights into his longstanding career, emphasizing his international acclaim, especially for his role in “Things Fall Apart.”

“I have enjoyed a very international marketable reputation for a very long time, and I am glad to say that if you go outside this country, the first thing they come across as a thespian is Pete Edochie,” he added.

The actor expressed optimism about the uniqueness of Rowe Oil and praised the company’s commitment to delivering a premium product with a seal that makes it resistant to adulteration in the market.