Netflix has pledged to donate $5m to organizations dedicated to creating opportunities for Black creators, Black youth, and Black-owned businesses.
Netflix stated that it intends to support the Black community and get more television and film stories from Black voices created by giving funds to a variety of Black-focused organizations, including Ghetto Film School, Film Independent Project Involve, Firelight Media, and Black Public Media.
Netflix chairman and CEO Reed Hastings said in a statement, “Tackling racism and injustice in meaningful ways means creating long-term opportunities for the Black community. The main role we play is through our funding of and member viewing of important content like ‘When They See Us.’
“As an additional step, today we’re committing $5 million to nonprofits dedicated to creating direct opportunities for Black creators, Black youth and Black-owned businesses.”
Netflix also pledged to donate $1 million in grants to Black youth organizations Know Your Rights Camp, The Posse Foundation, and Black Girls Code. The company also noted it is donating $500,000 in grants to Black-owned businesses in Los Angeles.
Last month Netflix was among the first media and entertainment companies to announce support for the Black Lives Matter movement after Minneapolis man George Floyd was killed by police, sparking nationwide protests for equality and criminal-justice reform.