“Any sufficiently advanced technology is indistinguishable from magic.”
-Sir Arthur C. Clarke
It’s probably the most overused quote in tech writing… which sucks, because I’d really like to use it to describe how I feel about the Chromecast.
The Chromecast is deceptively simple: you plug it into your TV, then stream video and music to it from apps running on your iPhone, Android device, or laptop. The Chromecast itself has no remote; whatever device you’re streaming from is the remote. The Chromecast has next to no user interface of its own, either; it’s got a single screen that shows the time and whether or not it’s connected to your WiFi that appears when nothing is being streamed, but again, the device you’re streaming from largely acts as the interface. The Chromecast is a wireless portal to your TV, and doesn’t try to be anything more.
A Box Full Of Surprises
I’ve been thinking about it all night, and I don’t think I’ve ever been as surprised by a device as I am by the Chromecast.
The price? Surprise! It’s $35. Are you kidding me? According to Google, they’re not selling them at a loss. Even after accounting for the Wi-Fi chip, the CPU, 2GB of flash memory, the RAM, licensing the right to use HDMI, assembly, packaging, and shipping them to the states, they’re somehow making money selling these things for thirty five dollars. Sure, their profit margin is probably like, four cents — but that they’re not selling these at a loss at that price point is kind of absurd.
The setup? Surprise! It’s ridiculously easy. Plug it into HDMI, give it some juice (through USB, which most new TVs have, or a standard wallwart), then run the Chromecast app on a laptop to tell it what Wi-Fi network to connect to. Done.
App compatibility? Surprise! It’s already there on day one in some of the most notable online video apps, including Netflix and YouTube. I didn’t even have to update the apps — I just launched ‘em on my phone and the Chromecast button was sitting there waiting for me. They’ve even already built an extension for Chrome that drastically expands the functionality of the device (though, in its beta state, it’s a bit buggy — more on that later).
Hell, even the very announcement of the Chromecast was a bit of a surprise. Google somehow managed to keep the Chromecast a secret until right before its intended debut, even with a bunch of outside parties involved. Netflix, Pandora, teams from all over Google, everyone involved in the manufacturing process — all of them were in the loop, yet nothing leaked until someone accidentally published a support page a few hours too early.
Now, none of that is to suggest that the Chromecast is perfect. It’s not! Not yet, at least. But its biggest issues are quite fixable, assuming that Google doesn’t look at the “overwhelming” sales of the Chromecast and say ‘Oh, well, screw this thing.’ And for just $35, the few blemishes it has are pretty easy to overlook.
Taking The Bad With The Good:
Video streaming quality is quite good (on par with what I get on my Xbox 360 or my Apple TV, at least) particularly when pulling from an app or website that’s been tailored for compatibility — so Netflix, Youtube, or Google Play, at the moment.
If you’re using the Chromecast extension for Chrome on your laptop to project an otherwise incompatible video site (like Hulu or HBOGO), however, video quality can dump quite a bit depending on your setup. It’s using your laptop as a middle man to encode the video signal and broadcast it to the Chromecast, whereas the aforementioned compatible sites just send video straight to the dongle, mostly removing your laptop from the mix. When casting video tabs on a 2012 MacBook Air running on an 802.11n network, the framerate was noticeably lower and there were occasional audio syncing issues.
While we’re on the topic, the Chrome extension packs a bit of an easter egg: the ability to stream local videos from your laptop to the Chromecast. Just drag a video into Chrome, and it’ll start playing in a new tab. Use the Chrome extension to cast that tab, and ta da! You’re streaming your (totally legitimate, not-at-all-pirated-am-i-right) videos without bringing any other software into the mix. I tried it with a bunch of video formats (mostly AVIs and MKVs. MOVs kinda-sorta work, though most won’t push audio from the laptop to the TV for some reason), and they all seemed to work quite well, albeit with the lowered framerate I mentioned earlier.
Even within the apps that have already been tweaked for Chromecast compatibility, there are some day one bugs. Sometimes videos don’t play the first time you ask them to, instead dropping you into a never-ending loading screen. Other times, the video’s audio will start playing on top of a black screen. These bugs aren’t painfully common, but they’re not rare, either.
Read more at TechCrunch
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