Poof! Speakers Disappear at Bang & Olufsen’s Concept Store

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If Admiral Ackbar had anything to say about Bang & Olufsen’s new concept store in Midtown Manhattan, it would be, “It’s a trap!”

That’s because the high-end audio-visual company has designed its store as a lure. In the window are the shiny, seemingly affordable products from the company’s sister brand, B&O Play. Headphones, wireless speakers and earbuds are prominent … and beckoning.

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