Chelsea FC have unveiled their new home kit for the 2023/24 season inspired by the club’s “heritage ‘90s kits and the glamour of the King’s Road”.
The club announced the release with a 90’s inspired promotional video with the tagline: “It’s a 90s thing. It’s a Chelsea thing”.
We 💙 the 90s!
Introducing our new @nikefootball 23/24 away kit.#ItsA90sThing #ThePrideOfLondon pic.twitter.com/HVPR5dBOPS
— Chelsea FC (@ChelseaFC) August 31, 2023
HeraldNG reports that the new kit features diamond geometric patterning with contrasting pitch blue and soar shades. The Chelsea badge and Nike accent are both gold as a tip to the “glamour of the King’s Road”.
Most notably though, the kit is currently without a sponsor after a fan backlash earlier in the summer.
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