Chelsea has announced that Infinite Athlete will serve as its principal partner for the upcoming 2023/24 season, The Herald reports.
The brand’s logo will appear on Chelsea’s front jersey for both the men’s and women’s team’s playing kits and the training kit sleeve. The brand will make its first appearance on Chelsea’s Blue on Sunday when the Chelsea Women’s team faces their Tottenham opponent in the FA Women’s Super League competition.
Infinite Athlete is known for providing innovative technology enhancements for the club and its global fanbase. This includes the recent launch of Match View X, a feature available through the club’s official app. Match View X offers fans a customizable viewing experience by providing graphical overlays, real-time statistics, player tracking, instant highlights, and more.
Infinite Athlete’s technology combines Tempus Ex Machina’s cutting-edge sports video and data technology with safety and performance analytics from partner company Biocore.
The company has dynamic partnerships across the sports arena, including the NFL and Colorado Athletics, with the purpose to become the industry-standard operating system for global sports.
Chelsea CEO Chris Jurasek expressed excitement about the partnership, stating, “Infinite Athlete has the potential to revolutionize the world of football and global sports, particularly when it comes to fans wanting to consume more match and player data and control their own viewing experience.”
He said the benefits of the partnership is to also provide players, coaches, and fans with insights, analytics, and enhanced fan experiences.
Under the existing partnership, Chelsea integrated Infinite Athlete’s artificial intelligence (AI) Match View X™ (MVX) technology into their official app, allowing fans to personalize live match streams with various interactive features.
The club stated that the extended partnership between Chelsea and Infinite Athlete aims to bring groundbreaking sports technology directly to football lovers worldwide. They plan to co-create new products that leverage cutting-edge technology to enhance the experience for both fans and the athletes.