Nigerian rapper OdumoduBlvck has declared his capability to produce core hip-hop akin to American icon Eminem. However, he admits to adjusting his style to cater to the preferences of the Nigerian audience, whom he believes favor melodic music over traditional rap.
The revelation came to light during a recent podcast interview, where OdumoduBlvck shed light on his approach to rap and his aspirations to revolutionize the Nigerian hip-hop scene.
According to the artist, while he possesses the skill to emulate the intricate lyricism of Eminem, he consciously opts for a more accessible style to resonate with the Nigerian demographic. He explained that Nigerian listeners typically gravitate towards melodic tunes, prompting him to “dumb down” his lyrics to ensure commercial success.
In his own words, OdumoduBlvck articulated his desire to inject excitement into Nigerian rap, drawing parallels to Wizkid’s transformative impact on R&B within the country. He emphasized the need to make rap more engaging and relatable to the Nigerian audience, highlighting a perceived gap in the market for rap music that resonates on a broader scale.
Addressing criticisms of his simplified lyrical style, OdumoduBlvck defended his approach, asserting that he deliberately eschews complex wordplay in favor of straightforward, accessible rhymes. He aims to create rap that is instantly comprehensible without the need for extensive analysis or interpretation, likening his approach to the universal appeal of nursery rhymes.
While acknowledging his ability to emulate the technical prowess of renowned rappers like Eminem, OdumoduBlvck stressed the importance of cultural relevance and audience understanding. He expressed skepticism about the reception of hardcore rap in Nigeria, citing a lack of familiarity and appreciation among local listeners.
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